🧠 JATAYE EXECUTIVE PROGRAMME IN SALES & MARKETING

Turn Strategy into Revenue | Lead Digital Growth from the Frontline

📅 Duration: 6 Months
🎯 Format: Hybrid (Live + Self-paced + Mentored Projects)
👥 For: Sales/Marketing Pros | Field Sales | D2C Founders | Solopreneurs | Business Development Teams
📈 Total Learning Hours: 180+

🚀 PHASE 1: Core Curriculum (4 Months)

✅ Month 1: Sales & Marketing Foundations + Digital Growth Engines

Week 1: Sales & Marketing Fundamentals

• B2B & B2C Sales Ecosystem Breakdown

• Funnel Mastery: TOFU, MOFU, BOFU Explained

• Mass vs Account-Based Marketing (ABM)

• Appointment Setting & Cold Outreach SOPs

Week 2: Search Engine Marketing (SEM) + SEO Mastery

• Google Ads: Search, Display, Video, Retargeting

• Keyword Strategy, Quality Score Optimization, Sitelinks

• SEO: On-Page, Off-Page, Technical

• Tools: Google Ads, Ubersuggest, Ahrefs

Week 3: Social Media Marketing & Paid Media Execution

• Meta (Facebook + Instagram) Ad Ecosystem

• LinkedIn Ads: B2B Targeting, Message Ads, Lead Gen Forms

• Audience Types: Core, Custom, Lookalike

• Ad Creative Testing Framework (A/B/C)

• Tools: Meta Ads Manager, LinkedIn Campaign Manager, Canva

Week 4: AI-Powered Marketing Tools & Automation

• Using ChatGPT + Copy.ai for Copy, CTAs, Email Drafting

• AI in Personalization, Retargeting & Lead Scoring

• Tools: Jasper, Lumen5, ChatGPT, Zapier

• Case Study: Using AI to Triple ROI in an FMCG Funnel

✅ Month 2: Lead Generation, CRM & Channel Strategy

Week 5: High-Converting Lead Generation (B2B & D2C)

• Lead Funnels: Landing Pages, Lead Magnets, Webinars

• Campaign Setup: Search vs Social Ads

• Tools: Typeform, ConvertKit, Google Forms

Week 6: CRM Setup & Automation

• Sales Pipeline Setup: Lead Capture → Scoring → Closure

• Email Drips, Nurture Flows, Multi-touch Campaigns

• Tools: HubSpot, Zoho CRM, Lemlist

Week 7: Data-Driven Audience Profiling

• Ideal Customer Profiles (ICP), Buyer Persona Design

• Database Segmentation + Cleaning + GDPR Compliance

• Tools: Snov.io, Apollo, LinkedIn Scrapers

Week 8: Omnichannel Coordination + Telemarketing

• Cold Calling Scripts + Objection Handling

• Email → Social → Call Sequences

• Calendar, Reminder & Follow-Up Tools

• Roleplay: Cold Outreach Workflow Simulations

✅ Month 3: Digital Performance Marketing Deep-Dive

Week 9: Email, SMS & WhatsApp Marketing

• Lifecycle Email Campaigns + Segmentation

• SMS Campaign Setup + Compliance (TRAI/DND Guidelines)

• WhatsApp Chatbots for Lead Nurture & Sales

• Tools: Mailchimp, Tidio, WhatsApp Business

Week 10: Brand Strategy + Storytelling

• Building Brands People Remember (Brand DNA, Voice)

• Data-Driven Storytelling: Numbers + Emotion + Narrative

• IMC (Integrated Marketing Communication) Planning

• Tools: IMC Canvas, Brand Messaging Templates

Week 11: Digital Campaign Analytics

• Google Analytics: Sessions, CTR, CAC, ROAS, CLV

• Attribution Models (First-Touch, Last-Touch, Linear)

• KPI Setup for Paid vs Organic Campaigns

• Tools: Google Analytics, Looker Studio

Week 12: Optimizing Digital Presence

• Website UX Audit for Conversions

• Personal Branding: LinkedIn Profile Makeover

• Company Page Strategy (LinkedIn, Facebook, Instagram)

✅ Month 4: Business Strategy, Leadership & Growth Ops

Week 13: Sales-as-a-Service + Revenue Ops

• Sales Ops Strategy, Playbooks & Incentive Models

• Outsourced vs In-House Sales Functions

• SaaS Sales Pipeline Strategy

Week 14: Competitor Intelligence & Market Research

• PESTLE, SWOT, Porter's Five Forces in Action

• Real-World Research via SEMrush + SimilarWeb

• Tools: Crunchbase, SEMrush, SimilarWeb

Week 15: Strategic Branding + GTM Planning

• Brand Equity, Brand Recall Strategy

• Mission-Vision-Execution Maps

• GTM Launch Template (Product, Channel, Budget, Timing)

Week 16: Agile Sales Ops + Continuous Innovation

• Agile Sprints in Marketing

• DMAIC for Campaign Optimization

• Tools: Notion, Trello, JIRA, Google Sheets

🧪 PHASE 2: Real-World Projects (2 Months)

🔸 Month 5: Simulation-Based Client Projects

🧩 Project 1: Field Sales CRM + Funnel Optimization
Sector: Real Estate or Industrial Equipment

• Cold Outreach → CRM → Follow-up → Closure
  Deliverables:

• CRM Wireframe

• Call Scripts + Sales Deck

• Closure Funnel + Analytics Setup

🧩 Project 2: D2C Brand Launch via Full-Funnel Ads
Sector: Personal Care, Fitness, Fashion, or E-commerce

• Multi-Channel Ad Strategy (Google, Meta, LinkedIn)
  Deliverables:

• SEO Blog + Meta Ads + Google Ads

• Funnel Pages (Landing → Thank You)

• Budget Sheet + ROI Attribution Report

🔸 Month 6: Capstone + Career & Leadership Labs

🧠 Capstone Challenge:

• Real Client Brief → Build Strategy → Present to Mentors

• Cross-functional Collaboration with Tech/Content Teams

🎓 Career & Leadership Labs:

• Team Management Basics + Conflict Resolution

• Resume, LinkedIn, and Portfolio Workshops

• Interview Simulations + Personal Pitch Refinement

💼 Tools & Platforms You’ll Master:

🎯 Final Deliverables:

• ✅ 6 Simulation Assignments

• ✅ 2 Industry Projects (B2B & D2C Tracks)

• ✅ 1 Capstone Challenge

• ✅ Certification + Resume + Portfolio

🔥 BONUS: Ongoing Support Post-Programme

• Lifetime Access to Updated Resources

• Invite-Only Career & Networking Events

• Client Referrals for Freelance & Consulting Roles

JATAYE isn’t just a course — it’s a growth launchpad. If you're serious about turning your marketing skills into business results, this is your blueprint.
📝 Apply Now → Limited Cohort Seats | ROI Guaranteed within 60 Days

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